Our services

privately owned tracker (subscription)

We setup your own data pipeline to capture the behaviour of users on your channels
Integrated with your Consent Management Platform
You have full ownership of the raw data
Centralization of all identified data streams in datalake
Enrich and link with other corporate data
Segmentation based on real time behavior
Personalize the user experience based on the behaviour
Feed your internal platforms with identified user data
Integrate with your martech tools through API's
Monitor your KPI's
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We connect your channels to an Investdata data pipeline to capture the behaviour of users on your channels
3 month data captation
Analysis of one internal use case
Management presentation
No loss of data when converting to a privately owned tracker

in 3 steps towards an increased engagement of your users
proven RFV-modelling on your customer base
contribution of your products & content on users engagement
boost your existing martech tooling with engagement insights & personalization triggers

enhanced RFV-model with interactions that predict churn of your customers
correlations between the value,the use and willingness-to-pay of your platform features
synchronisation with CRM of segment updates & real time triggers
real time connector with enterprise software (CRM, CDP, ERP, callcenter, ...)
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Use cases (inventory & prioritization)
Behavioral analysis on current audience
Architectural screening IT/martech-landscape
Roadmap for customer engagement based on your usecases
Independent & agnostic technology advice (cf. vendor selection, IT-achitectural advice, etc.
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