Turning RFM into a predictive metric for churn & sales
The RFM model, a cornerstone of marketing analytics, can be transformed into a decisive tool for predicting churn and sales. This blog...
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investdata
Jun 102 min read
How we turned RFV into a churn-predictor
We recently completed a churn audit for a subscription-based platform and have some insights that could be relevant for all...
investdata
May 165 min read
3 simulatoren om je churn in kaart te brengen
Wie geld verdient met abonnementen vreest de “churn”-parameter, de graad waarmee betalende gebruikers hun abonnement opzeggen. Het is een...
investdata
Feb 44 min read
Over 'ownership' van data, van theorie naar praktijk
Voor wie op het punt staat om te investeren marketing-software, waak over het ownership van je data. Klinkt dat iets te abstract?...
investdata
Jan 285 min read
6 tips voor wie zijn datasets door Chat GPT wil laten analyseren
Voor wie zich al aan de betalende versie heeft gewaagd van Chat GPT, de mogelijkheden worden navenant groter. Dan zijn we al snel eens...
investdata
Mar 28, 20233 min read
To own or not to own, that's the question
Now that Universal Analytics is going away: upgrade to Google Analytics V4? Or is it time to collect and store this data yourself?
investdata
Apr 17, 20205 min read
Don't forget data... when rebooting your business
Although conferences about data & AI are full of people seeking quickwins, the common message is often that dataprojects are ...
investdata
Apr 9, 20203 min read
10 commandments of personalization
As cookies get more contested, digital marketing solutions have less manoeuvring space. Browsers sharpen their policies and social media...
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